This plug is much like the standard Pencil Popper with a shaved flat belly.  Product Details...

More commonly referred to as the “Bottle Plug” this is our “Derby Special” due to “derby” winners it has been credited with. No metal lip allows this plug to really reach the “off beach” rips.  Product Details...

More commonly referred to as the “Bottle Plug” this is our “Derby Special” due to “derby” winners it has been credited with. No metal lip allows this plug to really reach the “off beach” rips.  Product Details...

More commonly referred to as the “Bottle Plug” this is our “Derby Special” due to “derby” winners it has been credited with. No metal lip allows this plug to really reach the “off beach” rips.  Product Details...

More commonly referred to as the “Bottle Plug” this is our “Derby Special” due to “derby” winners it has been credited with. No metal lip allows this plug to really reach the “off beach” rips. The Casting Swimmer is more at home in turbulent water and fas  Product Details...

A true classic among swimming plugs, the Danny derives its swimming action from a fulcrum point “amid ships” compared to the nose action of the smaller minnow type plugs. This unique action simulates larger baitfish, which should be kept in mind when retr  Product Details...

A true classic among swimming plugs, the Danny derives its swimming action from a fulcrum point “amid ships” compared to the nose action of the smaller minnow type plugs. This unique action simulates larger baitfish  Product Details...

A true classic among swimming plugs, the Danny derives its swimming action from a fulcrum point “amid ships” compared to the nose action of the smaller minnow type plugs. This unique action simulates larger baitfish  Product Details...

The outstanding ability of this plug to attract big bass is due to the unique swimming action it creates. Unlike minnow type plugs that swim from the nose, the Danny pivots from a fulcrum in the center of its body. It has been said that this more closely  Product Details...

The outstanding ability of this plug to attract big bass is due to the unique swimming action it creates. Unlike minnow type plugs that swim from the nose, the Danny pivots from a fulcrum in the center of its body.  Product Details...

The outstanding ability of this plug to attract big bass is due to the unique swimming action it creates. Unlike minnow type plugs that swim from the nose, the Danny pivots from a fulcrum in the center of its body.  Product Details...

A “classic” in the saltwater plug offerings.  Product Details...

A “classic” in the saltwater plug offerings.  Product Details...

A “classic” in the saltwater plug offerings.  Product Details...

Very effective up-and-down the coast.  Product Details...

Sleek, tapered design with tail weight to get it “out there.”  Product Details...

Sleek, tapered design with tail weight to get it “out there.”  Product Details...

Sleek, tapered design with tail weight to get it “out there.”  Product Details...

Sleek, tapered design with tail weight to get it “out there.”  Product Details...

Sleek, tapered design with tail weight to get it “out there.”  Product Details...

Sleek, tapered design with tail weight to get it “out there.”  Product Details...

All time favorite and finished in a traditional Popper fashion.  Product Details...

All time favorite and finished in a traditional Popper fashion.  Product Details...

All time favorite and finished in a traditional Popper fashion.  Product Details...

All time favorite and finished in a traditional Popper fashion.  Product Details...

  Product Details...

The outstanding ability of this plug to attract big bass is due to the unique swimming action it creates. Unlike minnow type plugs that swim from the nose, the Danny pivots from a fulcrum in the center of its body.  Product Details...

The outstanding ability of this plug to attract big bass is due to the unique swimming action it creates. Unlike minnow type plugs that swim from the nose, the Danny pivots from a fulcrum in the center of its body.  Product Details...

The outstanding ability of this plug to attract big bass is due to the unique swimming action it creates. Unlike minnow type plugs that swim from the nose, the Danny pivots from a fulcrum in the center of its body.  Product Details...

Much like the same function as the regular Needlefish, this plug is a bit larger in the 3-1/2 oz size and now has the custom eyes along with heavy duty hardware.  Product Details...

Much like the standard Pencil Popper, the ProSeries now comes with molded eyes and more enhanced hardware.  Product Details...

Much like the standard Pencil Popper, the ProSeries now comes with molded eyes and more enhanced hardware.  Product Details...

Much like the standard Pencil Popper, the ProSeries now comes with molded eyes and more enhanced hardware.  Product Details...

  Product Details...

A phenomenal Bluefish bait that will outcast all other wooden or plastic lures regardless of weight. Most important, it will stay on the surface and not dive when retrieved.  Product Details...

A phenomenal Bluefish bait that will outcast all other wooden or plastic lures regardless of weight. Most important, it will stay on the surface and not dive when retrieved.  Product Details...

This plug is based upon the original design created by Stan Gibbs. The Stan Gibbs Popper is a full floating plug that can be fished almost at a standstill. The popper has a specially designed head that makes a unique sound when popping.  Product Details...

This plug is based upon the original design created by Stan Gibbs. The Stan Gibbs Popper is a full floating plug that can be fished almost at a standstill. The popper has a specially designed head that makes a unique sound when popping.  Product Details...

Bait a little on the small size? This is the time for “Stubbies”. Even 50 pound bass feed on small herring and sand eels. This lure is perfect from “Schoolies” to “Cows”.  Product Details...

This pan-lipped plug is effective at any depth and any varying water conditions. Normal trolling speeds will swim this lure at a trolling depth of 4 feet.  Product Details...